Why we left the water out

Most baby creams on the shelf are mostly water. It's the cheapest ingredient, it makes a product feel light, and it's what most people expect a 'cream' to be. But water creates a problem: anything with water in it needs a preservative system to stop it growing things you don't want near a baby's skin.

We went a different way. Our balm is anhydrous — completely water-free — which means it doesn't need that preservative system at all. Instead, it relies on oils, butters, and beeswax to do the work.

The trade-off is texture. A water-free balm is firmer than a cream, and it doesn't disappear into the skin the way a lotion does. That's not a flaw — it's the point. A water-free balm sits on the surface of the skin and stays there, forming a barrier rather than being absorbed. For something that needs to survive a few hours inside a nappy, that's exactly the behaviour you want.

It also means a much shorter, more honest ingredient list. No stabilisers, no emulsifiers to hold oil and water together, no preservative blend. Just the things that are actually doing the job.