Ingredients
We don't add ingredients because they sound impressive. We don't pad out the list to make the formula look more complex than it is. Everything in our balms is there because the balm wouldn't be the same without it.
Why water-free?
Most baby creams are made primarily from water. That's not a bad thing in itself — but water in a formula usually means emulsifiers to hold it together, and preservatives to keep it stable.
We chose a different approach. By keeping our balms completely water-free, we could focus on a short list made entirely from botanical oils, butters and beeswax — with nothing added just to manage what's already in there. The result is a concentrated, stable formula that protects rather than disappears.
Calendula-infused olive oil
Calendula Officinalis Flower in Olea Europaea (Olive) Oil
Before it ever reaches the balm, whole dried calendula flowers are steeped slowly in olive oil over several weeks. We don't use extracts, powders or concentrates — just the whole flower, given time to do its work.
Calendula has a long history in traditional botanical skincare and is widely used on delicate, easily irritated skin. It's the first thing we infuse, and the heart of every batch.
UK-grown dried calendula flowers, infused in-house.
Lavender-infused olive oil
Lavandula Angustifolia Flower in Olea Europaea (Olive) Oil
This is one of the most important things to know about our balms: we use whole lavender flowers steeped in olive oil — not lavender essential oil. The difference matters.
Essential oils are highly concentrated. A lavender infusion made from whole flowers gives us a much gentler botanical character without concentrated fragrance. It's one of the reasons both balms are suitable for skin that can't tolerate fragrance.
UK-grown dried lavender, infused in-house.
Olive oil
Olea Europaea (Olive) Fruit Oil
The base of our botanical infusions and the backbone of both formulas. Olive oil has been used in skincare for generations — one of the simplest, most trusted botanical oils for dry and delicate skin.
Cold-pressed extra virgin olive oil, Spain and Italy.
Shea butter
Butyrospermum Parkii (Shea) Butter
Rich in naturally occurring fatty acids, shea softens the overall texture of both balms. In the psoriasis balm it takes the lead over mango because it's the gentler of the two and absorbs more readily into skin that needs soothing.
Unrefined shea butter, West Africa.
Mango butter
Mangifera Indica (Mango) Seed Butter
Mango butter is firmer than shea. In the bum balm it helps hold the formula's shape in the jar while still melting quickly once it touches warm skin. In the psoriasis balm it plays a smaller supporting role — just enough structure without making the formula too firm to spread comfortably.
Cold-pressed mango seed butter, South Asia.
Cocoa butter
Theobroma Cacao (Cocoa) Seed Butter
Cocoa butter is one of the most occlusive natural butters. In the bum balm it reinforces the beeswax barrier and gives the formula its staying power — it's a significant part of why the balm is still visible at the next nappy change.
Used only in the bum balm. Kept out of the psoriasis balm because psoriasis skin needs absorption rather than occlusion.
Raw, unrefined cocoa butter. Naturally mild in scent.
Avocado oil
Persea Gratissima (Avocado) Oil
The lightest oil in both formulas. It balances the heavier butters and makes the balm easy to spread. In the psoriasis balm it plays a larger role — more avocado oil means the formula is softer and more fluid, which is what psoriasis-prone skin needs.
Cold-pressed avocado oil, Central America.
Coconut oil
Cocos Nucifera (Coconut) Oil
Refined coconut oil has a lighter texture than unrefined and no scent. It gives the psoriasis balm its glide — the slip that makes it possible to spread comfortably over inflamed or sensitive skin without dragging.
Kept out of the bum balm because the extra slip isn't needed there, and simpler is better for newborn skin.
Refined, deodorised coconut oil. South and Southeast Asia.
Beeswax
Cera Alba
The foundation of both balms, but used very differently in each. In the bum balm it's at 22% — the ingredient that makes it a true barrier, firm in the jar, holding its shape through the night.
In the psoriasis balm it drops to 8% — just enough for a light structure in the jar and a very light protective layer on skin, without sealing it the way the baby balm does.
Pure filtered beeswax, UK and European beekeepers.
What we leave out
These aren't things we removed from a longer list. They're things we never considered adding in the first place.
- Essential oils
- Added fragrance
- Water
- Colourants
- Petroleum or mineral oil
- Silicone
- Preservatives
- Fillers of any kind